With the Oculus Rift now available for Pre-order we put our brains together to come up with some vital considerations that everyone should bare in mind when creating content for VR. Virtual reality is already proving itself to be an invaluable tool. It allows those who can’t afford to travel not only to see and…
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Wearable tech burst on to the scene back in 2012 with the introduction of the Google Glass, presented by the tech giant bizarrely at New York Fashion Week. But despite the initial excitement with the funky focal gadget being sold on high-end retail site Net-a-Porter, sales halted in early 2015 and Google returned to the…
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Bowie is back on Mars, leaving all of us to simultaneously mourn and cheer his return. The death of David Bowie has spurned unending editorials, tributes, and street parties. Undoubtedly, the world is feeling through the loss of an incredible source of inspiration, a beacon of creativity, beauty, sex appeal, rebellion, and drive. Those of…
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It’s the New Year so being the kind and altruistic office we are we thought we’d treat you to a little insider knowledge into the world of viral marketing to help kick off your new year campaign. Viral marketing by its nature is unpredictable and often associated with a sizable budget, but it doesn’t need…
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One of the biggest news pieces this past week was the self-organised ‘militia’ that took over a government-owned wildlife refuge in Oregon. It has garnered attention worldwide because it is confusing, hilarious, annoying, and, to some, terrifying. It seems everyone is participating in the debate over whether Bundy and his ‘militia’ should be called ‘militiamen’…
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One of the biggest news pieces this past week was the self-organised ‘militia’ that took over a government-owned wildlife refuge in Oregon. It has garnered attention worldwide because it is confusing, hilarious, annoying, and, to some, terrifying. It seems everyone is participating in the debate over whether Bundy and his ‘militia’ should be called ‘militiamen’…
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The latest in a series of blunders for Coca Cola, saw the global giant’s marketing team post an insulting mistake for a New Years Campaign. It would seem there is such a thing as bad publicity as the company originally posted a map that excluded the annexed peninsula of Crimea but backtracked when it received…
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If there is anything we have learned about advertising in the 21st century, it is that it has become more stylised, customising, and targeting than ever before. Retailers and organisations make consumers feel as though products and services have been handpicked just for them. “Yes,” us modern ‘prosumers’ think, “this group is just as discerning…
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