
NOT AS BORING AS IT SOUNDS, THE IPA BELLWETHER REPORT IN THE EYES OF OUR MD, JOE WADE
The quarterly survey of marketing budgets, the IPA bellwether, was recently released. Companies that are registering an increase in spend are only doing so by 3%. The report also shows a drop in financial prospects this quarter, it is reaching the lowest level since the start of 2013, down from a 7% increase in 2015…
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