Blog

Author: Henry Hitchcox

Do Celebrity Endorsements Work?

Do Celebrity Endorsements Work?

Paying famous people to endorse your brand or concept is nothing new. Heck, Charlie Chaplin even jumped on the bandwagon back in the day. Fast-forward 70 years, and we now see so called “clebs” featured in one in every five ads. It therefore comes as little surprise when clients ask us to include more A,…

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Has YouTube begun dying a slow death?

Has YouTube begun dying a slow death?

Often viewed as a virtual monopoly, YouTube remains the daddy of the viral video-hosting family. And whilst older sibling Vimeo is perceived to be more credible within the community, it’s nowhere near as popular. So that just leaves us with adolescent Vine who’s never around for more than 6 seconds, and newly born Instagram Video which…

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Golden Bin: Housing/Support Charities

Golden Bin: Housing/Support Charities

It’s that time again when we reflect back on the content ideas that for all their worth never had a chance to go viral, the Golden Bin has been opened once again. If you’re new to Don’t Panic then we hope this gives an idea of the kind of thing we do. If you like…

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Are Viral Videos Effective?

Are Viral Videos Effective?

Some do it in house, others palm it off to agencies, but either way, most of us find our marketing efforts to be pretty damn frustrating. As Adobe’s ad campaign suggests, clients don’t always know what their marketing’s doing. So, how do we keep up with rapid shifts, and what can we be sure is…

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