Blog

Category: Event

Approaching supporters, not customers

Approaching supporters, not customers

Many brands are willing to pay through the roof for a chance to advertise in live televised sporting events. The Superbowl, for example, provides an opportunity for brands to fight for attention on a large global platform, at $4.5 million per 30 second spot! We imagine spots during this summer’s euros aren’t much cheaper. The…

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Wellies vs Headsets

Wellies vs Headsets

As we Step closer into the digital revolution, technology is creeping its way into our lives in some unexpected ways… The UK Festival scene has become one of the most celebrated pastimes with the millennial age and an integral part of the British Culture. If we go back forty or fifty years to the days…

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100% Possible

100% Possible

Ahead of the climate summit in Paris, Here Now and the global movement for 100% clean energy asked us to make a video that highlighted the idea that clean energy is 100% achievable. The film 100% Impossible features famous figures who triumphed over adversity – including Martin Luther King, Jr. and Mohandas Gandhi, alongside modern…

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Don’t Panic’s “Everything is not Awesome” video is the focus for D&AD’s next President’s Lecture with Greenpeace

Don’t Panic’s “Everything is not Awesome” video is the focus for D&AD’s next President’s Lecture with Greenpeace

For three years Greenpeace have been fighting fiercely for their long-running Save The Arctic campaign. Numerous acts led to Shell finally backing down; from scaling the Shard to installing automatic banners at the Brussels Formula 1 and activists dangling from bridges to block ships, the fight from supporters was relentless. Don’t Panic’s part was played…

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Reactive Content for the Great British Bake Off

Reactive Content for the Great British Bake Off

Reactive content is a way for brands or charities to take advantage of popular events or spontaneous moments. Given the world we live in, these events will more than likely be piggybacked on offline in terms of promotions and discounts, but reactive content can exist online, too. Give its very nature, reactive content can be…

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International Drag Day at Shoreditch House

International Drag Day at Shoreditch House

Thursday 16th July marked the 7th annual International Drag Day. Created by Adam Steward in 2009, it offers drag artists some well deserved recognition and an opportunity to be encouraged and celebrated for everything they offer to queer culture. In celebration of the day, Don’t Panic invited four equally diverse drag queens for an evening…

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LEGO: Everything is Not Awesome wins Cyber Lion at Cannes

LEGO: Everything is Not Awesome wins Cyber Lion at Cannes

On Wednesday, Don’t Panic and UNIT9 won a Silver Cyber Lion at the Cannes Lions festival for the film LEGO: Everything is Not Awesome we produced for Greenpeace and their Save the Arctic campaign. The Cyber lion is given to: “award the best creative, digital solutions for brands that utilise technology and creativity seamlessly and prove how their target audience engaged and enhanced brand value,…

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Save the Children at Youth Marketing Summit 2015

Save the Children at Youth Marketing Summit 2015

This year’s Youth Marketing Summit saw speakers presenting work from all of the usual suspects. An addition to the work presented with a more “serious note” was the Most Shocking Second a Day video for Save the Children. Sean Pillot de Chenecey, founder of Captain Crikey, believes that the work was socially proactive and transformational. In…

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THE OSCARS – A Winning Formula

THE OSCARS – A Winning Formula

Some might consider it cynical to lump several Oscar wins in to a single championing role category – but the proof is in the pudding. If an actor wants to increase their chances of displaying a small golden man on their fireplace, they’d better chase scripts that allow them to attempt a ‘challenging’ role. Something…

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