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Category: Brand Activation

JUST EAT – Discover The Healthier Way to Takeaway

JUST EAT – Discover The Healthier Way to Takeaway

It’s been a few days now since our film for Just-Eat was released and we’re on our way to spreading the message of healthy eating! Just-Eat approached us to help them get the word out on their new branch of healthy eating. The film reached over 250K views in the first two days of its…

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The Little Explorer

The Little Explorer

  It’s been a couple of days since we released our “The Little Explorer” for Greenpeace and have been blown away with the response. As sea ice melts due to climate change, industrial fishing vessels are venturing further north than ever before to fish using destructive equipment that could damage this previously inaccessible ecosystem. The…

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Squatty Potty will make you flip your lid

Squatty Potty will make you flip your lid

Benjamin Franklin once said there were only two certain things in life: death and taxes…but he forgot a third one: awkward conversations.  Perhaps it was because of the times or because he was a recent descendent of the Puritans.  All the same, post-modern life has afforded us with a multitude of opportunities for awkward encounters…

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Don’t Panic’s “Everything is not Awesome” video is the focus for D&AD’s next President’s Lecture with Greenpeace

Don’t Panic’s “Everything is not Awesome” video is the focus for D&AD’s next President’s Lecture with Greenpeace

For three years Greenpeace have been fighting fiercely for their long-running Save The Arctic campaign. Numerous acts led to Shell finally backing down; from scaling the Shard to installing automatic banners at the Brussels Formula 1 and activists dangling from bridges to block ships, the fight from supporters was relentless. Don’t Panic’s part was played…

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The Fastest Growing Language – The Emoji

The Fastest Growing Language – The Emoji

The most recent update of emojis, which included the much-anticipated taco and omnipotent unicorn, isn’t the only thing you should be looking out for when it comes to those little emotive characters that sit there nestled away on your smartphone’s keyboard. As some of you may have heard and for those that aren’t an avid…

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Just Eat, Chief Takeaway Tester film

Just Eat, Chief Takeaway Tester film

Don’t Panic have created a hugely entertaining short online video for the epic takeaway service Just Eat. The film was created to mark the opening of a unique opportunity available to students in the UK: to become Just Eat’s Chief Takeaway Tester. Those lucky few who are successful with their applications will win free takeaways for a whole…

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Coke Trolled To Submission By Gawker

Coke Trolled To Submission By Gawker

Last week Coca-Cola launched their new #MakeItHappy Twitter campaign. This gave anyone in the Twittersphere the unique opportunity to have a hateful comment transformed into a happy picture. When you replied to a negative tweet by using the hashtag, an encoding system called ASCII used an automatic algorithm to rearrange the words in hateful comments into happy images…

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Why Brands Should Embrace the Parody

Why Brands Should Embrace the Parody

Imitation is the sincerest form of flattery but brands continue to feel upset whenever a parody is created. True success of a branded video is no longer dependent on the views it gains, but how it inspires others because that’s what proves its level of engagement and the imprint it’s made on society. This article…

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Do Viral Videos Create Sales?

Do Viral Videos Create Sales?

We don’t know about you, but we hadn’t even heard of fashion label, WREN until it released its First Kiss viral. The video sees twenty strangers – ten boys and ten girls – meet and kiss for the first time. It’s awkward, emotional and beautiful at the same time and resulted in hundreds of parodies…

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