Living in the age of the digital revolution, we are all aware of the constant changes in trends, technology and social platforms. These new changes must pose some sort of threat to the old methods of T.V, print and radio, right? According to Scott McCorkle, the CEO of Marketing Cloud, we don’t need to be…
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Well that is what a recent study conducted by Microsoft suggests, and it’s not always been like that: Researchers in Canada surveyed 2,000 participants and studied the brain activity of 112 others using electroencephalograms (EEGs). Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from…
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(Facebook lit up the London Eye as a pie chart during the General Election 2015) If your news feed seemed to be full of support and content related to the party of your choice during the lead up to the UK General Election, then it’s probably your own fault according to Facebook. A recent…
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The all new, swanky, tech-elite C.D.D.B.D.D has arrived. Thinking of hiring a new Creative Director? Make sure you have them take this test first so you know exactly what you’re in for. By turning knobs and switching dials you highlight all their faults and fancies in a brilliantly accurate way, with all the true cliches…
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Last week Coca-Cola launched their new #MakeItHappy Twitter campaign. This gave anyone in the Twittersphere the unique opportunity to have a hateful comment transformed into a happy picture. When you replied to a negative tweet by using the hashtag, an encoding system called ASCII used an automatic algorithm to rearrange the words in hateful comments into happy images…
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In a Don’t Panic Production for Mindshare, we sent Journalist, satirist and prankster Nimrod Kamer to the International Consumer Electronics Show (CES) in Las Vegas. Nimrod plays the part of an eccentrically-dressed ‘Innovation Messiah’ for one of the world’s biggest tech corporations, one that made a fortune in the CD-ROM boom of the early 90s.…
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Some do it in house, others palm it off to agencies, but either way, most of us find our marketing efforts to be pretty damn frustrating. As Adobe’s ad campaign suggests, clients don’t always know what their marketing’s doing. So, how do we keep up with rapid shifts, and what can we be sure is…
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At Don’t Panic we love Facebook. It’s a great way to stay in contact with friends and a fun way to share stupid stuff on the internet, but is it really that helpful when it comes to promoting your brand or business? Science blog, Veritasium conducted an experiment of their own by setting up a…
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In a huge upgrade of Blackfriars Station, Network Rail was expanding into Blackfriars Bridge, built across the Thames in 1886. They planned on adding a roof and making it more sustainable, which is where Solarcentury, one of the world’s leading solar energy providers came in. Solarcentury installed over 4,400 photovoltaic panels on the bridge’s new…
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