Save the Children
The Most Shocking Second-a-Day

The most successful charity video ever made

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Created to mark the third anniversary of the conflict in Syria, our multi-award-winning, massively viral video put the plight of Syria’s children into news headlines all over the world; it follows one ordinary girl’s life as it falls apart around her, one second at a time.

The eyes of the world had focused on the savage situation in Syria, but nearly always in terms of chemical weapons, Western intervention and blame; rarely on the most innocent victims of the conflict. Save The Children came to us to help address that problem and bring the plight of Syria’s children front and centre.


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