Global Goals
A Message from Professor Stephen Hawking

Personalising 100s of messages from our favourite genius.

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Project Everyone is Richard Curtis’s plan to save the world, and it involves making every person on planet Earth aware of the Global Goals. With the help of legend Stephen Hawking we created personalised videos that targeted popular influencers to share and join the movement.

Sometimes the simplest, cheekiest ideas are the best. Like when someone asks you to create a personalised video message to hundreds of global influencers on a tiny budget, and you say “Hey… Stephen Hawking has a computer-generated voice. Why don’t we just film him against a green screen and then computer-generate hundreds of personalised messages?”

We liked it, Project Everyone liked it, Stephen Hawking even liked it, and then everybody else liked it too, successfully putting the Global Goals gospel in front of potentially 76 million people on Twitter through celebrity retweets, and millions more in a generic “Dear Everyone” message on Stephen Hawking’s Facebook page.

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Client Global Goals
Total engagment rate 9.99%
Total views 800K+
Twitter impressions 76m+
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