Channel 4
Agents of Shield: Extraordinary Activity

Helping the non-superhero spinoff land with a bang

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To help publicise the launch of the new Marvel series on Channel 4, we strategically placed a small number of specially designed “Police” Incident Signs around London and Manchester. They drove significant Twitter chatter, news headlines and thousands of calls to our “incident room”.

The boards were deliberately created to resemble standard police Appeals for Witnesses boards, forcing people to double-take as their brain`

Calls to the listed number were answered by a voice-message from an American actor thanking them for their call, informing them that the investigation had been closed, and to watch video of the incident this Friday night at 8pm! The campaign was a great success, sparking chatter across just the right comics and TV blogs, including a nice double-Tweet from Stephen Fry himself.

 

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