Chief Takeaway Tester
The video that gave students another reason to Just Eat
Remember being a student? Remember how good free food tasted? Yeah, us too. So when Just Eat came to us for help extending their reach among students and increasing download of their app, we made them a recruitment video to help them find an unofficial Chief Takeaway Tester.
Starring the (non)existing holder of the Chief Takeaway Tester position, our recruitment video launched the search for a “successor”. We seeded it through owned, earned and paid-for media and, in response to our Dollar-Shave-Club-meets-student-humour video, our message was shared widely through social media, mainstream media and student blogs.
The position received applications 450% in excess of the campaign target, smashing through our KPIs and earning more than three times the average industry engagement rate.<< Back to work