Channel 4
Straight Jacket Heist

A stunt to highlight the mental health debate

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Millions of people live with mental illness and still excel in their jobs. In fact, some of the greatest ever Britons throughout the ages experienced major mental health issues, but still changed the world for the better. Despite these examples, discrimination in the work place is still common. We set out to highlight this.

We clothed their statues with straitjackets to highlight Channel 4’s new series, 4 Goes Mad. And outraged the Daily Mail in the process, always a bonus…





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Client Channel 4
Exposure Seen by thousands who walked past statue on their way to work
Media coverage Mail Online, The Sun, The Radio Times, The Guardian, The Telegraph
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