W Hotels
The Human Jukebox

The wake-up call that got them Tweeting

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Have you ever wanted to be woken up in the morning by a live band walking into your hotel room singing “Living on a Prayer”? Well, sorry, you totally missed your shot. But you can at least watch the video we made of our live Twitter-based jukebox with BIGKids and Cherub.

Simon Warrington, Marketing Manager W Hotels, said “Human Jukebox delivered an authentic New York Experience that captivates guests, engaged media and increased our social media following. Don’t Panic have a knack for innovative creative that drives content online and delivers against the business need. W is all about being Bold, championing the New and Next and creating Innovative Experiences for it’s guests. We wanted to amplify these Elements to a larger audience whilst creating an Exclusive Experience for the W guests.” Which was nice of him.

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Client W Hotels
Youtube views 60k+
Social media coverage 600k+
Twitter reach 500k+
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