Turn Down the Silence
Making Desperados part of the urban everyday
Desperados was looking to implement a subtle wall/shutter art campaign, using independent outlets, as an urban non-traditional media environment. The wall art and street shutter art we created allowed Desperados to approach its target audience in their own urban surroundings.
We hit 12 shutter sites around East and North London and took over Shoreditch Art Wall for two weeks to accompany Desperados’ takeover of Old Street Station. Three professional graffiti artists from the local area worked across all three panels, and a time lapse video of the whole process was put out by Desperados on their social channels.
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